Mr & Mrs Smith: The Boutique Hotel Connoisseur's Platform
Mr & Mrs Smith has established itself as the premier booking platform for discerning travelers seeking exceptional boutique hotels. With personally vetted properties, exclusive "Smith extras" on every booking, and a passion for discovering hidden gems, the platform transforms hotel booking into a curated luxury experience that goes beyond mere accommodation.
Mr & Mrs Smith's 2025 Excellence:
- Hand-picked hotels personally inspected by experts
- Smith extras exclusive perks with every booking
- GoldSmith membership with enhanced benefits
- 24/7 concierge for personalized travel planning
- Editorial content with insider destination guides
Platform Overview
Founded in 2003 by James and Tamara Lohan, Mr & Mrs Smith began as a guidebook to romantic hotels and evolved into a sophisticated booking platform for luxury boutique properties. Now part of Hyatt Hotels Corporation, the platform maintains its independent spirit while offering access to extraordinary hotels worldwide.
| Feature | Details |
|---|---|
| Founded | 2003 |
| Parent Company | Hyatt Hotels Corporation |
| Hotel Collection | 1,500+ boutique properties |
| Global Reach | 100+ countries |
| Unique Selling Point | Curated boutique hotels with extras |
| Smith Extras | On every booking |
| Membership Tiers | BlackSmith and GoldSmith |
| Concierge Service | 24/7 travel specialists |
Exceptional Hotel Curation
Rigorous Selection Process
- Anonymous Inspections Every hotel personally visited and reviewed by experts
- Quality Standards Must meet strict criteria for style, service, and uniqueness
- Character Focus Properties with distinctive personality and charm
- Regular Reviews Ongoing quality monitoring and guest feedback analysis
Curation Excellence: Mr & Mrs Smith accepts less than 10% of properties reviewed, ensuring only exceptional hotels make it into their collection.
Diverse Property Portfolio
- Boutique hotels: Independent properties with unique character
- Country houses: Rural retreats and manor houses
- Beach resorts: Sophisticated coastal escapes
- City hideaways: Urban sanctuaries in major destinations
- Safari lodges: Luxury wilderness experiences
Worldwide Destination Coverage
| Region | Coverage | Specialties |
|---|---|---|
| Europe | 600+ hotels | City boutiques, countryside retreats |
| Americas | 400+ hotels | Beach resorts, urban escapes |
| Asia-Pacific | 300+ hotels | Island paradises, cultural gems |
| Africa & Middle East | 200+ hotels | Safari lodges, desert retreats |
Exclusive Smith Extras Program
Complimentary Benefits on Every Booking
- Welcome Amenities Champagne, spa credits, or local experiences on arrival
- Room Upgrades Complimentary upgrades when available
- Late Check-out Extended stays without extra charges
- Special Experiences Exclusive activities not available to other guests
Smith Extras Value: These exclusive perks can add £100-500+ in value per stay, making Mr & Mrs Smith bookings exceptional value despite premium positioning.
Additional Member Advantages
- Best rate guarantee: Price matching with added Smith extras
- Flexible cancellation: More lenient policies for members
- Priority access: First look at new properties and offers
- Insider tips: Local recommendations from travel experts
- Special occasions: Anniversary and birthday surprises
Booking Benefits Comparison
| Feature | Mr & Mrs Smith | Direct/OTA Booking |
|---|---|---|
| Welcome Extras | Always included | Rarely offered |
| Room Upgrades | Priority consideration | Based on availability only |
| Personal Service | 24/7 concierge | Limited support |
| Local Knowledge | Expert recommendations | Generic information |
GoldSmith Membership Program
Membership Levels
- BlackSmith (Free) Entry level with Smith extras on all bookings
- GoldSmith (Earned) Enhanced benefits after 3 stays or £3,000 spend annually
- GoldSmith (Purchased) £400 annual fee for immediate access to premium benefits
GoldSmith Premium Benefits
| Benefit | Details | Value |
|---|---|---|
| Automatic Upgrades | Two categories when available | £50-200 per night |
| VIP Welcome | Enhanced Smith extras | £75-150 per stay |
| Priority Support | Dedicated GoldSmith team | Invaluable |
| Exclusive Offers | Member-only rates and packages | 15-30% savings |
| Partner Benefits | Hyatt Discoverist status | Additional perks |
Earning and Maintaining Status
- Qualifying stays: 3 bookings per year for earned status
- Spending threshold: £3,000 annual spend alternative
- Immediate access: £400 fee for instant GoldSmith benefits
- Annual renewal: Status reviewed each membership year
- Rollover nights: Excess stays count toward next year
Booking Experience & Services
Sophisticated Search Tools
- Style Filters Search by hotel style: romantic, family-friendly, spa-focused
- Experience Search Find hotels by desired activities and experiences
- Collection Browsing Curated lists for specific occasions and interests
- Map Exploration Visual discovery of properties by location
24/7 Travel Concierge
- Expert advice: Personal recommendations from travel specialists
- Booking assistance: Help finding perfect properties for your needs
- Special requests: Arranging celebrations and unique experiences
- Restaurant reservations: Access to exclusive dining venues
- Travel planning: Complete itinerary creation and coordination
Editorial Content & Travel Guides
- Destination Guides In-depth coverage of cities and regions worldwide
- Hotel Reviews Detailed write-ups from anonymous inspections
- Travel Stories Inspiring content from luxury travel writers
- Insider Tips Local recommendations and hidden gems
- Seasonal Collections Timely suggestions for different travel periods
Advantages and Disadvantages
✅ Pros
- Curated quality with personally vetted hotels
- Smith extras add significant value to stays
- Expert concierge provides personalized service
- GoldSmith benefits enhance luxury experience
- Beautiful platform with inspiring content
- Boutique focus on unique properties
- Hyatt partnership adds additional benefits
- Quality guarantee ensures exceptional stays
❌ Cons
- Premium pricing reflects luxury positioning
- Limited inventory due to strict curation
- Boutique focus may not suit all travelers
- GoldSmith cost requires significant investment
- Geographic gaps in some destinations
- No budget options in the collection
- Limited business travel features
Final Verdict
Mr & Mrs Smith excels as a premium booking platform for travelers who value unique experiences and boutique properties over standardized accommodation. The combination of meticulously curated hotels, valuable Smith extras, and exceptional concierge service justifies the premium positioning for those seeking memorable stays.
While the limited inventory and luxury focus won't suit budget travelers or those preferring major hotel chains, discerning guests will find the quality assurance, exclusive perks, and personalized service create exceptional value. The GoldSmith membership further enhances the experience for frequent luxury travelers.
Mr & Mrs Smith Is Best For:
- Luxury travelers seeking unique boutique properties
- Special occasions requiring exceptional hotels
- Those who value expert curation and quality assurance
- Travelers wanting exclusive perks and upgrades
- Guests who appreciate personalized concierge service
Consider Alternatives If:
- You're traveling on a tight budget
- You prefer major hotel chains and loyalty programs
- You need extensive business travel features
- You want maximum inventory choices
- You book primarily standard accommodations
