Going: Your Expert Guide to Incredible Flight Deals
Going (formerly Scott's Cheap Flights) has revolutionized how travelers find flight deals by combining human expertise with technology to discover and curate the best airfare opportunities worldwide. With a team of flight experts monitoring prices 24/7, Going delivers personalized deal alerts that help members save 40-90% on international and domestic flights.
Going's 2025 Strengths:
- Human-curated deals verified by flight experts
- 40-90% savings on international flights
- Mistake fare alerts for incredible deals
- 24/7 monitoring of flight prices
- Personalized alerts from your home airport
Platform Overview
Founded in 2015 by Scott Keyes as Scott's Cheap Flights and rebranded to Going in 2021, the platform has grown from a simple email list to a sophisticated flight deal discovery service. Going's team of experts uses proprietary technology and human curation to find exceptional airfare deals that algorithms alone might miss.
| Feature | Details |
|---|---|
| Founded | 2015 (as Scott's Cheap Flights) |
| Rebranded | 2021 (to Going) |
| Members | 2+ million |
| Airports Covered | 175+ departure airports |
| Average Savings | $550 per ticket |
| Deal Frequency | 50-100+ deals daily |
| Expert Team | 30+ flight specialists |
| Monitoring | 24/7 price tracking |
Membership Options
Free Membership Benefits
- Limited Deal Alerts Economy deals from your home airport
- Basic Coverage Select international destinations
- Email Notifications Weekly deal roundups
- Deal Archive Access View recent expired deals
Membership Comparison
| Feature | Free | Premium ($49/year) |
|---|---|---|
| Deal Types | Economy only | All cabin classes |
| Departure Airports | 1 airport | Up to 10 airports |
| Mistake Fares | Not included | Instant alerts |
| Domestic Deals | Not included | Full coverage |
| Alert Frequency | Limited | All deals |
| Mobile App | Basic features | Full features |
Types of Flight Deals
Mistake Fares & Error Deals
- Pricing Errors Airlines accidentally list incorrect prices
- 90%+ Savings Business class for economy prices
- Limited Time Usually corrected within hours
- Instant Alerts Premium members notified immediately
Mistake Fare Success: Going members have booked $400 flights to Japan, $200 flights to Europe, and business class to Australia for under $1,000.
Regular Flight Deals
- Airline sales: Promotional fares and flash sales
- Competitive pricing: Price wars between airlines
- Seasonal deals: Off-peak travel bargains
- Award availability: Points and miles sweet spots
- Package opportunities: Flight and hotel combinations
Seasonal & Special Sales
| Deal Type | Typical Savings | Frequency |
|---|---|---|
| Mistake Fares | 70-95% | 1-2 per month |
| Flash Sales | 40-60% | Weekly |
| Seasonal Deals | 30-50% | Monthly |
| Award Deals | 2-5x value | Daily |
Alert System & Customization
Email Alert System
- Real-Time Notifications Deals sent as soon as they're discovered
- Detailed Instructions Step-by-step booking guidance included
- Price Comparisons Shows typical price vs. deal price
- Availability Windows Travel dates and booking deadlines
Personalization Options
- Departure airports: Select up to 10 home airports
- Destination preferences: Focus on specific regions
- Alert frequency: Immediate, daily, or weekly
- Cabin class: Economy through first class
- Deal types: Cash fares or points deals
Mobile App Features
| Feature | Functionality | Premium Only |
|---|---|---|
| Push Notifications | Instant deal alerts | All deals |
| Deal History | Browse past deals | Extended archive |
| Saved Searches | Custom alert rules | Multiple searches |
| Booking Links | Direct to airlines | All options |
Booking Flight Deals
Deal Instructions & Guidance
- Step-by-Step Guide Exact instructions for booking each deal
- Multiple Options Various date combinations provided
- Booking Links Direct links to airline or OTA sites
- Tips & Tricks Expert advice for securing deals
Expert Booking Tips
- Act quickly: Best deals disappear within hours
- Be flexible: Consider nearby airports and dates
- Check availability: Verify before making plans
- Use incognito: Prevent price increases from tracking
- Consider positioning: Fly to deal departure cities
Value Proposition Analysis
| Trip Type | Typical Price | Going Deal Price | Savings |
|---|---|---|---|
| Europe Round-trip | $800-1,200 | $300-500 | $500-700 |
| Asia Business | $4,000-6,000 | $1,200-2,000 | $2,800-4,000 |
| Domestic | $300-500 | $100-200 | $200-300 |
| Premium Economy | $1,500-2,500 | $600-1,000 | $900-1,500 |
Advantages and Disadvantages
✅ Pros
- Human curation ensures quality deals
- Exceptional savings averaging $550/ticket
- Mistake fare alerts for incredible deals
- Clear instructions for booking
- Free tier available to test service
- Multiple airports monitoring
- Excellent track record since 2015
- Affordable premium at $49/year
❌ Cons
- No booking platform - links to other sites
- Deals require flexibility on dates
- Limited control over deal timing
- Email overload potential with many alerts
- US-focused with limited international coverage
- No price tracking for specific routes
- Deals expire quickly requiring fast action
Final Verdict
Going excels as a flight deal discovery service by combining human expertise with technology to find genuinely exceptional airfare opportunities. The platform's strength lies in its curation process, where experts verify each deal's value before sending alerts, ensuring members receive only worthwhile opportunities.
While the service requires flexibility and quick action to capitalize on deals, the potential savings are substantial. For travelers who can be flexible with dates and destinations, Going provides an invaluable service that consistently delivers significant savings on both international and domestic flights.
Going Is Best For:
- Flexible travelers open to various destinations
- Deal hunters seeking significant flight savings
- Those planning trips 2-11 months in advance
- Travelers from major US airports
- Anyone wanting mistake fare notifications
Consider Alternatives If:
- You need specific date and destination combinations
- You prefer booking directly through one platform
- You can't handle frequent email alerts
- You need last-minute flight options
- You're based outside Going's coverage area
